Coding Interviews

To code your interviews, they will need to be transcribed. Some of the recording tools mentioned in the previous lesson may have auto-transcribe features. There are also free and paid auto-transcription services online that allow for audio files to be uploaded. No matter which option is used, all transcripts should be reviewed and cleaned up. They will not need to be perfect transcripts but need to be “good enough” to work for coding purposes.

Once transcription is complete, the next step is to analyze, code, and score them. Coding is the process of systematically labeling, or categorizing, segments of qualitative data to identify themes.

Step 1: Code segments according to the 5 dimensions of readiness
Step 2: Score those segments using a dimension-specific rating scale

A couple of things to keep in mind.

You do NOT have to use whole numbers
It WILL get faster! With some patience and practice, you will be scoring 5 dimensions simultaneously in no time!

Coding Practice

For practice coding, download and print the “Anytown Interview Script” examples that have been included. Make note of the key respondent for each example.

Using 5 different highlighter, marker, pen, or pencil colors, circle/underline/highlight quotes to each of the five dimensions.

You can also download the documents and do this on your computer if you do not have access to a printer.